Choosing or giving corporate gifts is a lot more complicated than the usual practice of gift-giving. There is a certain etiquette that needs to be followed and rules that govern this act of gift-giving. When you’re faced with the task of giving a corporate gift to a client, a business partner, or your employee there is a list of dos and don’ts that need to be considered.
1. Using your logo to brand your gift
Do’s: While putting your logo on the gift make sure you keep it tasteful. The size, colour, and positioning of the logo on the object all matter. So make sure you keep it simple and elegant.
Don’ts: Make absolutely sure that you are not representing the brand poorly. Using oversized logos, colours that are not compatible can show your company in poor light.
2. When to send
Do’s: Certain times are considered appropriate for giving corporate gifts. Immediately after an important meeting, after making an important deal, or in case of a special occasion or holiday are all appropriate instances to give away corporate gifts. This way you can ensure that your company is on top of their mind.
Don’ts: One of the most important rules of corporate gift-giving is that you show your appreciation and that you want them to continue working with you, but never come across as giving a bribe.
3. Picking the right gift
Do’s: Make sure you pick something relevant to the occasion on which you’re giving the gift. If it’s a regular client or an employee whom you know well you can gift something a little more personal.
Don’ts: Ensure that your gift doesn’t come across as too promotional. Instead of a selling technique, it should be more of a sweet gesture
4. Gifting one person
Do’s: It is important to show your appreciation and also that you care. If you tend to work with a specific contact in the other company, choose something small and in some way related to their interests.
If you work with several people in the organization, make sure you pick equal or the same corporate gifts. Don’t give the impression of playing favourites.
5. Gifting an entire office
Treats, snacks, cake, etc. are a good choice when you want to gift an entire office. The most important thing is to send something that will be appreciated by a wide variety of people.
Don’t go overboard. Opt for something small. Do not send gifts that can be mistaken as promotional material.