Having a mentor can be a great way to help you grow your career. However, many people envision having a mentor that works at the same company as them or went to the same institution as they did. But the fact of the matter is that you can learn a lot from people who worked in your industry, especially in areas like marketing, decades ago. So if you’re looking for this type of mentor, someone who can take time away from their life in their senior living community to share some of their pearls of wisdom with you, here are three of the biggest things that you can learn about marketing from an older mentor.
Learn From Their Experience
There are a lot of things about marketing that haven’t changed much in the last few decades, especially when it comes to reaching people and connecting with them over products or services. So if you can find someone who’s spent years and years of their life perfecting this part of marketing, learning from their experience could be a great opportunity for you.
Their history in marketing likely has allowed them to learn all about people and what makes them tick. So if you haven’t had much experience learning from people as individuals and as a collective, taking some of this knowledge from an older marketer can serve you very well.
Learn About Building Relationships
When you work in marketing, not only do you need to learn how to build relationships with the people that you’re targeting with your marketing, but you also need to learn how to work with people within your company that will be adding assets to your marketing strategies. If you’re able to effectively work well with these people, your marketing campaigns may prove to be much more effective.
Many modern workers don’t realize how vital it is to build relationships with others within their market. So if you can learn this lesson from an older marketer and see just how important this was to them in their career, it may help you to see why you should be focusing a lot more of your attention on relationship building.
Learn How To See From Different Perspectives
For most people, it can be hard to see outside of their own perspective. This is one of the great things about having a mentor, especially one from an older generation. It will allow you to learn something about your field of work from someone who’s been around the block a time or two and who has a similar interest as you while also coming from a completely different background. With this knowledge, you could become a much better marketer and be able to come at marketing campaigns with all kinds of different perspectives that will help you to better connect with people.
If you know someone who’s older and has worked in marketing for years, consider asking them to be your professional mentor and see just how much you can learn from them.